یک رویکرد نظریه بازی برای قیمت‌گذاری در زنجیره‌تأمین دوکاناله با درنظر گرفتن خدمات لجستیک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد، گروه مهندسی صنایع، دانشکدۀ مهندسی صنایع و سیستم‌ها، دانشگاه صنعتی اصفهان، اصفهان، ایران

2 استادیار گروه مهندسی صنایع، دانشکده مهندسی کامپیوتر و صنایع، دانشگاه صنعتی بیرجند، بیرجند، ایران

3 استاد گروه مهندسی صنایع، دانشکده‌ مهندسی صنایع و سیستم‌ها، دانشگاه صنعتی اصفهان، 83111-84156، اصفهان، ایران

چکیده

این پژوهش مسأله قیمت‌گذاری در یک زنجیره‌ی تأمین شامل شرکت تولیدی، خرده‌فروش، ارائه‌دهنده خدمات لجستیک و ادغام‌کننده خدمات لجستیک را بررسی می‌کند. در این زنجیره‌تأمین سه محصول وجود دارد. دو محصول فیزیکی که توسط شرکت تولیدی ارائه می‌شوند و یک محصول به‌عنوان خدمت که توسط ارائه‌دهنده خدمات لجستیک ارائه می‌شود. دو محصول فیزیکی از طریق کانال آنلاین و کانال خرده‌فروشی به‌ فروش می‌رسند. ارائه‌دهنده خدمات لجستیک، خدمت را برای ارسال محصول دوم به مشتری ارائه‌می‌کند. در این مقاله برای اولین‌بار، در کانال توزیع مستقیم نقش اعضای زنجیره‌تأمین لجستیک شامل اثر سطح خدمات لجستیک و قیمت خدمات درنظر گرفته شده است. هدف از این تحقیق بررسی اثر ادغام اعضای زنجیره‌تأمین بر سود سایر اعضا و سطح خدمت است. از این­رو، مسأله تحت چهار سناریوی مختلف (غیرمتمرکز، ادغام تولیدکننده با خرده‎‌فروش، ادغام ارائه‌دهنده خدمات با ادغام‌کننده خدمات و ادغام تولیدکننده با خرده‎‌فروش و ارائه‌دهنده خدمات با ادغام‌کننده خدمات) بررسی می‌‌شود. نتایج نشان می‌دهد که ادغام دو عضو زنجیره‌تأمین معمولاً سود را برای سایر اعضا کاهش می‌دهد. ادغام ارائه‌دهنده و یکپارچه‌کننده خدمات لجستیک می­تواند سود تولیدکننده را افزایش و سود خرده‌فروش را کاهش دهد. به‌طور مشابه، ادغام تولیدکننده و خرده‌فروش معمولاً منجربه کاهش سود برای ارائه‌دهندگان خدمات لجستیک و ادغام‌کنندگان می‌شود. در سناریوی غیرمتمرکز، اگر قیمت خدمات و ضرایب خدمات افزایش یابد، سطح خدمات افزایش می‌یابد. همچنین با افزایش هزینه خدمات، سطح خدمات را افزایش می‌دهد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

A Game-Theoretic Approach for Pricing in Dual-Channel Supply Chains Considering Logistics Services

نویسندگان [English]

  • Shayesteh Abedini Nodoushan 1
  • Mohammad ali Eghbali 2
  • Morteza Rasti-Barzoki 3
1 Master's student, Department of Industrial and Systems Engineering, Faculty of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan, Iran
2 Assistant professor, Department of Industrial Engineering, Faculty of Computer and Industrial Engineering, Birjand University of Technology, Birjand, Iran
3 Professor, Department of Industrial and Systems Engineering, Faculty of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-83111, Iran
چکیده [English]

In recent years, manufacturers have started selling their products online. This study examines pricing in a supply chain involving manufacturing, retailers, logistics service providers, and integrators. There are three products in this chain: two physical products from manufacturers and a service product from logistics providers. Physical products are sold online and in retail stores, with online purchases including two products. The problem is examined in four scenarios, including decentralized, manufacturer integration with retailer, functional logistics service provider integration with logistics service integrator, and a combined approach of manufacturer integration with retailer and functional logistics service provider integration with logistics service integrator. This paper introduces a novel approach by analyzing the impact of logistics supply chain members, focusing on logistics service levels and pricing. The study aims to explore how the integration of supply chain members influences the profits and service levels of other stakeholders. The results indicate that integrating two supply chain members typically lowers profits for other members. Integrating a logistics service provider and integrator can increase manufacturer profit and decrease retailer profit in certain cases, while in other cases profits remain unchanged. Similarly, integrating manufacturer and retailer usually results in decreased profits for logistics service providers and integrators. The integration of functional logistics service provider and logistics service integrator has an impact on the relationship of parameters with service level. In the decentralized scenario, if service price and service coefficients increase, service levels increase. It also increases service levels as the cost of service increases. 

کلیدواژه‌ها [English]

  • Pricing
  • Game Theory
  • Stackelberg Equilibrium
  • Dual-Channel Supply Chains and Logistics Service Supply Chain

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نشریه پژوهش های مهندسی صنایع در سیستم های تولید
دوره 12، شماره 24
شهریور 1403
صفحه 115-131

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