هماهنگی در زنجیره‌تأمین دوسطحی با درنظرگیری اهداء محصول بهداشتی به‌عنوان مسئولیت اجتماعی با قراردادهای اشتراک هزینه و اشتراک درآمد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد مهندسی صنایع، گروه لجستیک و زنجیرۀ تأمین، دانشکدۀ مهندسی صنایع، دانشگاه علم و صنعت ایران، تهران، ایران

2 دانشیار مهندسی صنایع، گروه لجستیک و زنجیرۀ تأمین، دانشکدۀ مهندسی صنایع، دانشگاه علم و صنعت ایران، تهران، ایران

3 دانشجوی دکتری مهندسی صنایع، گروه لجستیک و زنجیرۀ تأمین، دانشکدۀ مهندسی صنایع، دانشگاه علم و صنعت ایران، تهران، ایران

چکیده

مدیریت زنجیره‌تأمین پایدار، رویکردی در مدیریت زنجیره‌تأمین است که هدف آن لحاظ مسائل اقتصادی، زیست‌محیطی و اجتماعی به صورت هم‌زمان است. در این مطالعه، یک زنجیره‌تأمین دوسطحی شامل تولیدکننده و خرده‌فروش لحاظ شده است که تولیدکننده درمورد سطح سبز بودن و میزان اهدا محصول، خرده‌فروش در مورد قیمت فروش محصول تصمیم‌گیری می‌کنند. مدل‌سازی مسأله در سه مرحله غیر‌متمرکز، متمرکز و تحت قرارداد بررسی می‌شود؛ در بخش نخست هریک از اعضا به‌صورت مستقل و در بخش دوم به صورت مدیریت واحد برای کل زنجیره تصمیم‌گیری می‌شود. در نهایت قرارداد اشتراک درآمد و اشتراک هزینه برای مشارکت اعضای زنجیره‌تأمین مدل‌سازی می‌شود. نتایج نشان می‌دهند که مدل هماهنگی، جایگزین مناسبی برای سایر مدل‌ها است. هدف پژوهش حاضر، بهینه‌سازی تصمیمات قیمت‌گذاری، عملکرد سبز و مسئولیت اجتماعی در زنجیره‌تأمین پایدار دوسطحی است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Two-Echelon Supply Chain Coordination Considering Health Product Donation as a Social Responsibility with Cost-Sharing and Revenue-Sharing Contracts

نویسندگان [English]

  • Parsa Leilaparast 1
  • Gholamian Mogammad Reza 2
  • Maryam Norouzi 3
1 Master Student of industrial engineering, Department of Logistics and Supply chain management, Industrial Engineering faculty, Iran University of Science and Technology (IUST), Tehran, Iran
2 Associate Professor of industrial engineering, Department of Logistics and Supply chain management, Industrial Engineering faculty, Iran University of Science and Technology (IUST), Tehran, Iran
3 Phd Candidate of industrial engineering, Department of Logistics and Supply chain management, Industrial Engineering faculty, Iran University of Science and Technology (IUST), Tehran, Iran
چکیده [English]

In today's world, due to the increase in competition between organizations and the increase in environmental and social concerns, sustainable supply chain management is a competitive advantage for organizations. Sustainable supply chain management is an approach in supply chain management with the aim to consider economic, environmental and social issues together. In this study, we consider two-echelon supply chain that consists both manufacturer and retailer in which the manufacturer decides on green quality of the product and level of health products donation as a social responsibility, and retailer decides on the selling price of the product to the end customers. We assumed that the customer has a social and environmental awareness and the demand is a function of the selling price, level of donation and green quality of the product. Generally, with an increase in the level of donation and the greenness of the product, the demand increases, and with an increase in the selling price of the product, the demand decreases. The results show that the coordination model in this sustainable supply chain is an appropriate alternative in comparison with the other models.

کلیدواژه‌ها [English]

  • Sustainable Supply Chain
  • Supply Chain Coordination
  • Revenue-Sharing Contract
  • Cost-Sharing Contract
  • Social Responsibility
  • Pricing

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نشریه پژوهش های مهندسی صنایع در سیستم های تولید
دوره 11، شماره 22
شهریور 1402
صفحه 19-29

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