Standardization of information is one of the most important policies in integration of its components, and as one of the three main procedures in supply chains. Standardization system is one of the most practical systems and provides a sufficient area of activity for integrated management of information in chains. Identifying the real needs of beneficiaries and meeting them with tools of this system results in gaining value and their satisfaction. Due to restriction of sources, ranking and proper choosing of tools for  implementation are vitally important. In this paper, a new approach is provided that with use of fuzzy hierarchical analysis techniques and analytic model of Kano, at first the needs of beneficiaries of the national standardization system are identified and organized, and then its tools would be clustered and ranked. By prioritizing those tools that have more effect on increasing the beneficiaries’ satisfaction, utilizing sources will have more efficiency. For examining and validating the used approach, a case study on standardization system of Iran’s commodities and services (Iran Code) has been provided and its positive results consist of clustering and ranking the available tools in this system according to the highest satisfaction caused, with more accurate results compared to traditional methods.